Executive Leadership

Brad D. Holland, FACHE

President and Chief Executive Officer

Mr. Holland became president and CEO of Hendrick Health in January 2019. He came to Abilene from Cedar Park Regional Medical Center in Cedar Park, located near Austin, where he served as CEO since 2012.

As Cedar Park Regional Medical Center CEO, Holland was responsible for successfully developing multiple service lines, including pediatrics, interventional cardiology, neurology and stroke services.

Holland’s healthcare career began in 2000 as director of operations for Oklahoma State University Medical Center in Tulsa, Oklahoma. In 2003, he accepted the position of chief operating officer (COO) for Woodland Heights Medical Center in Lufkin, Texas. After three years in Lufkin, he relocated to Vicksburg, Mississippi, to become administrator and COO for River Region Health System. In 2008, Holland returned to Texas to lead San Angelo Community Medical Center as CEO.

Raised in San Angelo, Holland earned a bachelor’s degree in biology from Southwest Texas State University and a master's degree in healthcare administration from Trinity University in San Antonio. He is a Fellow of the American College of Health Executives.

Joe Pearson, FACHE

System Vice President and Chief Operating Officer
Mr. Pearson received a bachelor's degree from Texas Tech University and a master's degree in healthcare administration from Trinity University in San Antonio. He served as Director of Managed Care for the Baptist Memorial Hospital System in San Antonio for two years prior to joining Hendrick in October 1994. Mr. Pearson is a Fellow in ACHE and is a past recipient of the ACHE Regent’s Early Career Award. Currently, he oversees Cardiac Services, Laboratory, Medical Staff Office, Physician Recruiting and Radiology.

Jeremy Walker

System Vice President and Chief Financial Officer
Mr. Walker obtained a bachelor's degree in accounting from Freed-Hardeman University in Tennessee. He received his master's degree from Oklahoma Christian University. Mr. Walker has extensive hospital accounting experience, serving as vice president of Finance at Medical Center of Arlington for three years prior to joining Hendrick in September 2013. He oversees Accounting, Analytics, Revenue Cycle, Material Management, Information Systems and Case Management.

Norm Archibald

System Vice President, Foundation
Mr. Archibald began his tenure at Hendrick in 1994 as Director of Major Gifts and Planned Giving. He is currently Chief Development Officer, heading up the Hendrick Medical Center Foundation for more than 25 years. He obtained his bachelor's degree and a master's degree from Texas A&M University, as well as a master's degree from Abilene Christian University and a doctorate degree from Texas Tech University. Mr. Archibald also served as the mayor of Abilene for 13 years. He is responsible for all of the capital campaigns for Hendrick Medical Center.

Susie Cassle, MSN, RN, NEA-BC

Chief Nursing Officer
System Vice President and Chief Nursing Officer
Ms. Cassle received her bachelor's degree in nursing from the Abilene Intercollegiate School of Nursing in 2004 and a Master of Nursing Administration in 2007. She has been serving Hendrick for 29 years. She was initially employed as a staff nurse for surgical services in 1976, left Hendrick in 1980 and returned in 1987. She has served in various nursing director roles since 2000 and as vice president and Chief Nursing Officer since January 2013. Currently, she serves on the Board of Directors for the Texas Organization of Nurse Executives.

R. David Evans, Esq.

System Vice President, General Counsel
With an extensive background in healthcare law, Mr. Evans most recently served as associate chief legal officer at Sarasota Memorial Health Care System in Sarasota, Florida. Prior to his time at Sarasota Memorial Health Care System, he practiced healthcare law with firms in Florida and Tennessee. Mr. Evans graduated magna cum laude from Wake Forest University with bachelors’ degrees in political science and in communications. He obtained his Juris Doctorate degree, with honors, from the University of Florida’s Levin College of Law, and earned a master’s degree in health services administration, with honors, from the University of Michigan. Mr. Evans is an active member of the American Health Care Lawyers Association.

America Farrell, FACHE

System Vice President, Strategic Integration
Ms. Farrell brings a wealth of experience to Hendrick Health, spanning two decades and across several states. Prior to joining Hendrick Health in January 2020, she led multiple Community Health Systems (CHS) healthcare facilities through complex challenges. Her healthcare experience includes serving as interim chief executive officer, chief operating officer and project management and transition coordinator for hospitals across the nation. Ms. Farrell earned a bachelor’s of science degree in nursing from Phoenix University in Utah, as well as a master’s degree in business administration from the University of Missouri in Kansas City, Missouri. She is a registered nurse, and is a Fellow of the American College of Healthcare Executives.

Susan Greenwood, BSN, RN, FACHE

System Vice President, Quality
Ms. Greenwood joined Hendrick in January 2020 and has been working in healthcare for more than 30 years. Most recently, she served as Chief Nursing Officer for Eastland Memorial Hospital District in Eastland. Ms. Greenwood began her nursing career as a staff nurse and clinic manager in Monticello, Ark., which predated her long and successful tenure at St. Bernard’s Healthcare in Jonesboro, Ark. She is a registered nurse and earned an associate of applied science in nursing from North Arkansas College, as well as a bachelor of science in Nursing at Jacksonville University in Jacksonville, Fla. She completed a master’s degree in business administration from Ellis College of Business at New York Institute of Technology. Ms. Greenwood is also a Fellow of American College of Healthcare Executives and a certified professional in Healthcare Quality, in addition to serving on the Board for Texas Organization of Nurse Executives. She oversees Performance Improvement, Legal, Risk Management and Compliance.

David Stephenson, FACHE

System Vice President, Hendrick Clinic and Hendrick Anesthesia Network
Mr. Stephenson received a bachelor's degree in 1990 and a master's degree in 2011 from Hardin Simmons University in Abilene. He has served in various director roles since 1992. He was the director of Hendrick Provider Network prior to his current position of vice president of Hendrick Provider Network. He is a Fellow of the American College of Healthcare Executives.

Susan Wade, FACHE

System Vice President, Infrastructure and Support
Ms. Wade received a bachelor's degree at Hardin-Simmons University in 1994 and a master's degree at Texas A&M University-Commerce in 2014. She has worked at Hendrick since 2002 and was previously employed by the hospital for six years. She is a fellow in the American College of Health Care Executives. She served as the Director of Admissions and the Director of Human Resources. Since August 2015, she has served as vice president and oversees Human Resources, Support Services and the Health Club.

Kirk Canada

System Assistant Vice President, Business Development and Post-Acute Services
Mr. Canada received a Bachelor of Science from Angelo State University, Doctor of Physical Therapy and a Doctor of Science from Texas Tech Health Sciences Center. He has worked at Hendrick for eight years, first as a Physical Therapist and most recently as Director of Regional Services.

Mike Hart, BSN, MS, RN-BC

System Assistant Vice President, Information Technology
Mr. Hart has graduated from the University of Arkansas with bachelor’s degrees in Biology and Nursing and obtained a Master of Science in Healthcare Informatics from the University of Missouri-Columbia, School of Medicine. He joined the Hendrick team in October 2020 with extensive experience in healthcare information technology and most recently served as Vice President of Information Technology at Arkansas Children’s Health System in Little Rock, Arkansas. Prior to that, he served in multiple Information Technology roles including Chief Nursing Information Officer and Clinical Informatics Director.

Courtney Head

System Assistant Vice President, Human Resources
Ms. Head received a Bachelor of Science in General Studies from Texas Tech University and a Master of Human Resources and Industrial Relations from the University of Illinois. Courtney has worked at Hendrick for 13 years in Human Resources and has served as the Director of Human Resources for the last seven years.

Mark Huffington

System Assistant Vice President, Analytics
Mr. Huffington received his Bachelor of Business Administration and Master of Business Administration from Hardin-Simmons University. Mark has worked at Hendrick for 14 years, first in Case Management and then Financial Analysis. He served most recently as Director of Financial Analysis.

Tave Kelly

System Assistant Vice President, Revenue Cycle
Ms. Kelly received a Bachelor of Arts degree from Angelo State University. She has more than 26 years of experience in healthcare and previously served as the Business Office Director at San Angelo Community Hospital. Tave has served as the Director of Business Services for the last five years.

Adam Wood

System Assistant Vice President, Supply Chain
Mr. Wood received a Bachelor of Science in Financial Planning from Texas Tech University. Adam has worked at Hendrick for 17 years in Material Management and has served as the Director or Material Management for the last 13 years.